Foundations of Business Strategy

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Week 1

Video Lectures

Intro to Strategy

Discussion of Apple, from near bankruptcy, through the iPod and its current success. Basic definitions of strategy.

Strategic Analysis

Assessing an organizations competitive position and identifying future valuable positions

  • Generalist approach (look at all aspects)
  • Reasoned (how will other companies respond)
  • Grounded in analytics and data
  • Apply appropriate tools and frameworks
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